Euphoria Beauty Bar

Client Overview

Euphoria Beauty Bar (euphoriabeautybarny.com / amsterdamnyhairsalon.com) is a boutique beauty salon situated in Amsterdam, NY, aiming to broaden its clientele and compete with existing big name salons.

Challenge

The salon sought guidance in implementing online booking, improving local search visibility, managing customer reviews, and developing a unique brand identity to attract new clients.

Solutions Provided

✅ Local SEO – Optimized the website and Google Business Profile to achieve improved rankings in local search results, resulting in heightened traffic.
✅ Review Management – Created strategies to generate positive reviews and promptly engaged with customer feedback, enhancing the salon's reputation and building trust.
✅ Logo Re-design – Revamped the old business logo to modern and impactful logo to establish a cohesive brand identity.
✅ Website Development – Built a user-friendly website that incorporates online booking capabilities, streamlining appointment scheduling for clients.

Results

⭐ Attained over 40 new positive reviews, elevating the overall rating to 4.9 stars.
🔎 Achieved a remarkable top 10 ranking for "beauty salon in Amsterdam" in local search results, significantly enhancing visibility from previously unranked.
💇‍♀️ Client base increased twofold: Enhanced brand identity through a cohesive logo and a robust online presence.

Conclusion

By enhancing its online visibility and simplifying appointment scheduling, Euphoria Beauty Bar experienced significant growth in client traffic and revenue.